Boston College’s Carroll School of Management already had a distinguished history, an illustrious alumnae, and a curriculum that set it apart. Its brand foundation was strong.
And they were ready to build from that to reach new heights.
With this Travel Piece, BC CSM wanted not only to raise awareness of their prestigious program but to also attract nontraditional students seeking alternative access options for their advanced business education.
We created a piece that maintained the school’s solid brand image while also showcasing how their program is innovating for a rapidly changing marketplace and business world.
The Boston College Carroll School of Management Travel Piece won Gold at the New Capital Regional Ad Club Addys.