Claflin University

copywriting

a macro-experience in a micro-site

Claflin University is a small, private HBCU with a proud history dating back to just after the Civil War.

They needed to create a powerful and succinct vehicle for their story to drive enrollment. We helped them achieve a top-level introduction to their university that is both visually engaging as well as experientially intriguing to a younger audience.

The Claflin University microsite won Gold at the New York Capital Region Ad Club Addys and was runner-up for Best in Show.