Almost 20 years ago, I began freelance copy editing. This evolved into copywriting, which intuitively led me to brand messaging. Within ten years of my freelance career, I was helping small businesses and local organizations clarify their brand identity and developing brand-consistent messaging and content to catapult them toward their overall goals.

In 2015, I began volunteering with local activist groups and contributing my professional skills toward their work. I led their social media and digital outreach efforts, including creating new websites and social media accounts, building social media followership and engagement, digital campaign planning and execution, targeted ad campaigns, event promotions, and more.

And I loved this work. It requires not only strategic planning and detailed execution but also creativity, innovation, and constant adaptation. I have been developing my digital marketing knowledge and skills ever since.