I work with small businesses to develop and execute marketing and outreach strategies. I clarify their brand pillars and hone their core messaging. I collaborate with my clients to outline their goals, resources, and capabilities, and then create a plan to move the needle for their new enterprise.
The challenge of effective writing is getting read. And that depends on connecting to the reader and understanding what they need—and are willing—to hear. I go deep to understand the real people behind your target audience. I work to grasp their worries and their dreams, their challenges and their triumphs. I fuse aspiration with authenticity in a way that makes the reader feel understood.
I make sure your text is structured so your reader flows with your message and the progression of your thinking. I stay true to your voice, tone, and intention, making sure that both your content and desired impact come through clearly and powerfully. I ensure that your reader is captivated by what you’re saying, not distracted by typos, misspellings, missing words, (unintentional) bad grammar, repetition, and so on.