Dean College Viewbook

Dean College needed a rebranding, not just of their visual identity but their brand messaging and voice as well. After extensive research, our team encouraged them to embrace what made them unique: their extensive outreach, support, and services for students who had not yet found their path and were, therefore, not achieving their full potential.

The copywriting for their recruitment viewbook sought to celebrate young adults who were still searching for the career track that would support and sustain them for decades to come.